Marketing Organizations are facing numerous challenges these days: Improving the efficiency of e-marketing, growing customer knowledge, improving the ROI of marketing spend among others. Sophistication in customer targeting, as well as advances in CRM tools, have not increased the effectiveness of marketing communications. The right offer is still not going to the right customer at the right time.
That's where Communication Engineering comes into play. Communication Engineering merges creative design, graphics, relevant communications, production knowledge and behavioral sciences to provide you with measurable business results. I recently presented a webinar that outlines the challenges marketing organizations face today and give examples on how Communication Engineering has improved response rates of various types of communications. I also provide a new model for campaign management and opportunities to achieve higher-level communications that drive your organizational objectives. To learn more about how Communication Engineering can help your organization drive results, click here.
Paul Lundy
Xerox Thought Leadership
Xerox Global Services
For most workers, a typical day consists of sifting through hundreds of e-mails, fielding questions from co-workers and trying to find the light at the end of the black hole of documents that are ever-so-neatly strewn around your office. Throw in a bunch of conference calls, voicemails and instant messages and you’ve got yourself a serious case of information overload. Getting to the information that matters in order to do your job faster is a challenge in today’s business environment, but there are ways to cut through the clutter and companies such as Xerox are offering a helping hand.
For example, converting paper documents into digital content through imaging and scanning makes business critical information easier to find on demand. Implementing efficient ECM systems for content search, storage and collaboration in areas such as human resources, finance and accounting, expense reporting and back office banking can improve quality control, reduce errors and lower overhead costs. Making information accessible but not overwhelming – that should be the goal. Imagine eliminating the frustration of digging through e-mails to find the right attachment, instantly accessing the right form to meet a request or ditching those sky high file cabinets to create a seating area for customers – now that’s the way to work.
How are you handling information overload? Please share your stories and solutions to the problem.
Rich Baily
Vice President, Business Process Services
Xerox Global Services
On December 3rd, 1-2pm EST, I will be showcasing a few trends and technologies that will make up the Future of Documents - and how can you make sure your company implements a smart document management process that positively impacts your business goals. It won’t just be “Audio with slides”, I will be using quite a few cool videos.
The registration page is here. Looking forward to see you there!
Francois Ragnet
Manager, Smarter Document Platforms and Components
Xerox Corporation
http://www.xerox.com/thoughtleadership/
http://futureofdocuments.blogs.xerox.com/
The opportunity to blog on Xerox’s Leaders position in the Gartner 2008 Managed Print Services (MPS) Magic Quadrant Worldwide report is such a great honor. Most of us who have been in the I.T. space for any length of time have become familiar with the Gartner Magic Quadrant concept and approach. It's a very powerful, succinct and effective way to measure a specific market segment, offer area or set of services. So, it is truly an accomplishment to be placed in the Leaders Quadrant – the top, far-right hand corner of a grid that has a lot of impact in the business world.
It goes without saying we didn’t get placed in the Leaders Quadrant by chance. We earned it! For example, we were not surprised that Xerox was placed as the leader in the Ability to Execute category. We were the first to market with a detailed and defined global MPS program and we continue to invest heavily in the development of core and new elements to enrich our program. At the same time, we leverage our skills and wealth of expertise - providing a very direct focus on our clients to deliver results that make a difference in their daily operations. We are proud of this recognition and know that it comes from the hard work and dedication of our employees, their ingenuity, and in collaboration with our clients to structure programs to meet their needs - and to leverage their thoughts and ideas to continue program enrichment. If we were to select the area where we would be most proud to be considered the global leader, it would be in our ability to execute and to deliver results for our clients.
And when it comes to Completeness of Vision, which Gartner describes as each MPS provider's prospects for success by analyzing its view of the market, its service operating model, and its strategic plans for growth and service improvements -- Xerox was chosen as a primary market leader in this category as well. That, combined with our ability to execute, placed Xerox as the overall market leader in managed print.
Our thanks to Gartner for the exhaustive research, all their calls to global clients, their push for details and data, and for the focus on one of the most significant growth areas in the market.
And, I also want to extend my sincere thanks to:
-Our clients who participated in the research and provided the details necessary to make this effort a complete evaluation
-Our researchers and development teams who continue to lead the market in developing tools and technique that deliver fantastic results for our clients
-Our global partners in their efforts to provide seamless support and implementation on a worldwide basis.
-The people of Team Xerox for their continued focus, commitment, new ideas and dedication to excellence.
There is nothing better than being recognized by your customers for the great work you do - and to have that recognition come from exhaustive research by a leading market firm who spent months evaluating excruciating detail. At Xerox, we take a lot of pride in our ever-evolving managed print strategy. In collaboration with many of our most significant clients, we have been leveraging co-innovation strategies that promise to yield significant advancements in the way people work on a daily basis.
Jim Joyce
Senior Vice President
Xerox Office Services
When it comes to outsourcing, common thoughts such as – Can I trust my partner? Will they deliver? Am I picking the right vendor? – come to mind. However, there is really so much more to consider.
Outsourcing can have profound effects on a company and can truly transform the way we work. But with this transformation comes the responsibility of how to address this change on all levels – financial, technological and with the actual workforce. Change management is all about how these changes are handled, with special attention required for the human element because it is so often underappreciated. It remains absolutely critical to the ultimate success of any outsourcing scenario.
How early do these changes need to be addressed? Don’t waste any time – change management processes should be developed right along with the outsourcing solution. This allows for a thorough understanding of the technical and service solutions of a project, as well as the people aspect, including a company’s leadership style, management process, the way they communicate, and the culture’s overall willingness to invite change.
It is vital that a vision for the new outsourcing arrangement be communicated to all stakeholders, so that it is clear that things will not just be different, but better. Couple this articulation of change with transparency of the objectives and companies will be able to build a level of confidence and trust among their organizations. As I like to say, you’ve got to get everyone on board before the ship sails.
To hear more about my perspectives on change management, please visit my new Thought Leadership website by clicking here.
Louise Fisher, director, European HR, Xerox Global Services
As I look around it becomes very clear to me that gone are the days when large companies could manage all of their operations internally. Most businesses by now have determined that to effectively compete in a global marketplace you must have solid outsourcing relationships.
One key component of the outsourcing puzzle goes beyond just the management of information technology systems to address the actual end-to-end business process itself. A key component of the business process requires communication and interaction with customers, business partners and other areas of the business. When only looking at IT systems, organizations often miss opportunities to optimize these communication touch points and the overall business process. Why is this the case? The irony is that so many business processes are supported by documents, yet many don’t even release how document-driven these processes really are.
Today I am launching my new perspective in this space. Please visit my site, I’d welcome any feedback or thoughts on business process outsourcing.
-- Rich Baily, vice president, Business Process Service, Xerox Global Services
Going green is no longer just a trend – sustainability goals are becoming a significant focus, particularly in the public sector. In fact, organizations of all types are finding that reducing their carbon footprint makes good business sense. An easy to use electronic content management system can support corporate-wide environmental initiatives, while providing true business benefits, efficiencies, and savings. Here are some of the ways an electronic content management can help you make a positive impact on the environment – while reducing expenses and enhancing how work gets done:
• Through a Web-based interface, colleagues across the hallway or across the globe can share business critical information inside the company as well as with partners, vendors and clients. The need for hardcopy documents is eliminated, so paper use is dramatically decreased. This also reduces the energy, chemicals and costs associated with manufacturing, shipping and delivering paper-based documentation. Users can work faster and smarter by automating business processes, reducing the time it takes from weeks to minutes.
• Electronic content management systems support telecommuting and reduce travel for employees located around the world, creating a virtual office that allows workers to connect with each other and minimize waste.
• The costs involved with paper-based file cabinet storage such as the space itself, the energy to heat or cool it and the building’s upkeep can be significantly reduced through the use of an electronic content management system for archiving needs.
With an easy, flexible content management system in place, putting an end to the paper trail isn’t as daunting as it may seem. To learn more, check out a recent Webcast featuring Gartner’s Vice President and Research Director, Mark Gilbert and Patty Calkins, VP of Environment, Health and Safety at Xerox, by clicking here.
Melinda Stoker
Director, Marketing Communications
Xerox DocuShare Business Unit
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