Hi. My name is Jim Firestone and I am the President of Xerox North America.
As a result of my job, I spend a lot of time speaking with customers, industry analysts, financial analysts and our own research and development teams about the future. One thing that is clear to me is that we are living in the midst of a sea change of enormous proportions in how, when, and how often, people communicate How this all plays out is not certain and we are all, (those of us in the IT or the communications industries, at least), trying to figure it out at the same time.
I thought that a blog might be a good chance to dialogue about this change, what the future holds, and hear what others are thinking. Hopefully, it will foster spirited discussion and debate around some of the key inflection points we face. Being purely selfish for a moment, this will help Xerox better understand what the world is thinking and where it is likely to go. But it should also provide a forum for everyone to learn and develop their ideas. I am clearly not the expert on this topic, but I can bring experts from Xerox and elsewhere into the discussion. Who knows what ideas and insights might flow from this.
This week I am preparing for the AIIM/On Demand show in Philadelphia so I am spending time refining my thoughts and comments. While I am there I will be speaking about this sea change.
So what is this sea change I am talking about? In many respects, it is the end of the technology revolution and the beginning of the information revolution. We are entering a period where the focus in IT is not on the "T", but on the "I". We call it Big "I", little "t". The technology infrastructure is no longer the primary focus because we are all networked, web-service enabled, ERP'd, and outsourced. Now we can get to the real challenge: making work easier. And to do that we need to focus on the information that rides on the technology railroad.
Two immediate and huge implications come to mind.
First, all communications should become personalized, customized and just in time. Every piece of communication. From books, (think Amazon or Barnes and Noble without a warehouse), to direct marketing, to customer collaterals, to education etc. Why wouldn't all of these be tailored exactly to the need at hand. The technology is there. From the creation of the communication, to the data base of insight, to the digital print, or electronic display and archival. We call this the New Business of Printing and it will revolutionize printing everywhere over time.
Second, what about all the document dependent processes that are the core of most enterprises or governmental institutions? These are all legacies of an analogue world. Most of these processes predated today's technology. But now they have been "hardwired" into the organizational structures of most institutions and are so taken for granted that often we don't even see them anymore. Well, technology exists to create self correcting and self routing documents. Digital repositories that know what versions are correct for which situations. Intelligent scanning. Paper with embedded audio or video files. The mind boggles. We call all of this "Smarter Document Management" and it will have great fundamental impact on how organizations of the future operate.
But I am getting carried away with all this. Now let's hear from others. It is real? Is it important?
With AIIM/On Demand coming on the heels of the World Congress on Information Technology gathering in Austin, Texas where industry leaders like Steve Ballmer, Michael Dell, Paul Otellini and Anne Mulcahy talked about the role IT plays in issues like the digital divide, security, compliance and health care, maybe there are some more compelling topics to discuss. If anyone was there, what do you think? What do those of you going to AIIM /ON Demand hope to see while you are there?
Thanks for listening. But, now, what do you think?