Information Overload or Automated Organization?
We all work hard, and many days, we deal with all types of communications. Filtering out the junk emails and cold calls takes time away from the tasks at hand, especially when you’re traveling or out for a day and come back to 800 emails, of which over half are advertisements. As a marketing person, I’m definitely guilty of distributing the advertisements and sales calls, and probably shouldn’t mind getting a taste of my own medicine, but it still frustrates me. Even more so, at home, when a pesky automated call interrupts dinner, or I race to answer the phone leaving my little one in the tub for just a moment.
All of this said, there have been a few evening calls that have helped me to organize my hectic schedule. In the midst of dirty dishes, I answered the phone with a wet rubber glove, to hear an automated voice reminding me of my child’s doctor appointment the next day. Thank goodness, since I had forgotten. A few days later at work, I was racing around printing materials for a meeting, and I received a call to notify me that my flight out that afternoon was delayed, and a fax of the flight schedule was conveniently sitting in my email inbox. Good to know, since I was running behind anyway. Upon my return from the meeting a few days later, my message light blinked offering information on a package that was being held and required a signature for delivery. I had worried about it being stolen off of my porch while I was gone.
So after all, those automated, digitalized voices, emails, and faxes can be helpful, and maybe even a life-saver.
Shelley Marian
Marketing Communications Coordinator
Streem Communications--A Xerox Business Partner


