Hoping I Get There...
As I prepare to attend AIIM/On Demand this year, first of all, I'm hoping the weather doesn't prevent me from getting there!
As long as I do get there, I am interested in seeing where the industry has progressed to in the area of personalized communications. I still recall attending Xplor in 1996 in snowy Minneapolis and listening to Martha Rogers talk about the power of personalization. Now 10+ years later, while there is a lot of name/address personalization, are the companies selling to me using advanced data mining techniques to appeal to me based on my buying behaviors or are they just happy to have my name spelled correctly? I'm looking forward to finding out how customers and vendors view progress in this area.
Derrick Doi
Vice President Market Development
Xerox Global Services