IT Lessons From AIIM: Simple is Best and We Need to Get Greener
As I'm leaving the show this morning I am reflecting on what I saw and heard. On the very positive side the Xerox booth was packed from beginning to end. Our booth looked strong, underscoring the many positive things that are happening at Xerox. Most industry people (partners, analysts, press, etc.) greeted me with questions about the Global Imaging announcement and what a great move that was. From an Office viewpoint, Global Imaging and EIP were the hot topics and gave Xerox some swagger at the show.
People are really starting to get the idea that an MFP is an important part of your IT network, not a peripheral. I still think we use too many words that scare customers (and sales people) like "solutions" and "workflow" instead of simply explain how much more powerful the new MFP's are for all the things you. I think we made progress at the show, the demonstrations were understandable, the value seemed clear (even to non-technical people like me) so it serves as a template for how to proceed.
On the negative side, it seems like the industry could work on getting a little greener. I saw very little evidence that anyone cared, us included--even with recent announcements, we could do more. We can't go on like this forever.
Dave Bates
Vice President, Product Marketing
Xerox Office Group