Why EIP?
Why EIP? There are not many times we have the opportunity to face a big change in the industry. We find ourselves in the beginning of a journey that will definitively change the way we interact with technology, not only in the office, but also in the rest of our lives. Users have taken the lead in deciding how they want to work and the economic situation has encouraged the evolution of the information worker. So, the time of providing access to information has gone and the challenge is to provide it in the way that people really want it. We decided to open the door of our systems to the world - this way they can adapt to the business, providing the right info to each user in the way it suits them. But that also means we can't do this journey alone - we need the rest of the players in the office value chain: our partners. The good news is that we know them and that’s a great position to be in. Of course, we are not alone. The competition is playing in this space too and this is great because it means we going in the right direction. Thankfully, the industry analysts see us as best positioned, so there is just one thing to do, hit the road. The 6th of September is the day.
Jose Nevado
EIP Marketing Manager, Office Group
Xerox Europe