AIIM - Document Outsourcing Market Opportunity
Hello from the AIIM International Exposition and Conference. Yesterday afternoon, I participated in a panel session titled, “The Document Outsourcing Market Opportunity,” where we discussed the growing market for document outsourcing and how customers can get the most out of the process. A key focus was on how successful document outsourcing is about more than just looking for ways to save money; effective document outsourcing will also improve your customer communications and grow
revenues.
Organizations need to find the right outsourcing partners. Too often, when a company jumps at the lowest-cost vendor there is a lower level of service associated with the cost savings. Services are fewer – resulting in a relationship that grows stale over time. But by finding an outsourcing partner that is a good cultural fit and building measurable goals together, you can avoid these pitfalls.
Finding the highest-value provider offers a company the benefit of more creative thinking for better customer communications, which ultimately helps grow revenues and attract new business.
Planning is another key. Poorly planned outsourcing can have a harmful impact on customer communication, including late mailings, compliance violations from “double stuffs” (person A’s statement in person B’s envelope), and incorrect letterhead or logos.
The audience asked some great questions that sparked a lively discussion that gave the panelists some things to ponder after we left the room. Document outsourcing is clearly a two-way street between vendor and customer, and these types of discussions will serve to produce better practices and results.
Bryan Baker
Enterprise Consultant and Thought Leader
Xerox Global Services