Distribution of Documents in a Digital World
The office environment is constantly in flux and evolving as new accessories help make work flow easier and more efficient. Recently this became even more evident to me based on a conversation with a client. This gentleman informed me that he not only helped dramatically reduce his companies overall expenditure on promotional literature, but also increased their sales revenue by over 20% by altering how this literature was produced.
He informed me that his company use to prepare these huge elaborate informational binders which they sent to prospective clients. Each binder cost approx. $50 to produce and was quite heavy and expensive to ship. Looking to upgrade the presentation while reducing the cost, the company created a fluid digital presentation which they used their Xerox Duplicator to copy on to CD’s. This minor switch not only reduced the overall cost of each presentation from over $50 to less than $1 each, but increased their client retention and sales success rate.
How can such a simple change bring about such a major transformation? To me this shows the transition of today's office to a more digital workspace and how digital technology such as CD duplicators can not only be an integral office accessory, but also a financial asset. When you dissect the facts in this case, even though the original binder presentation was most likely very attractive and eye catching, and has the advantage that the reader does not need a separate device to read it, there were numerous drawbacks;
1) A binder is too heavy and cumbersome to travel with whereas an optical disc such as a CD or DVD (“Disc”) is light and easily fits in a briefcase or even a pocket for convenient travel.
2) Plus the shipping cost of a thick heavy binder is far more expensive than a small light Disc.
3) A binder is flat with two dimensional images, charts, and text whereas digital content on a Disc can offer eye catching graphics with fluid action and text that comes alive.
4) A binder can become dated and stale if it sits for too long whereas a Disc can have a link that directly connects to the companies website for the most up to date and relevant information.
5) A binder is susceptible to the elements and can become ruined if it comes in contact with rain or snow where a Disc is more tolerant to extreme conditions.
6) The lifespan of a Disc is far longer than that of content printed on paper.
This is not to say that Discs will wholly displace paper or other printed material, but rather to show the emergence of Discs and other digital content in the general office environment. When people ask me what markets are appropriate for an optical disc duplicator, I inform them any market that has content they want to store, distribute, or duplicate. So the next time you have a presentation or similar matter that you need to disseminate to any number of people or entities, look at the opportunity to take your company digital.
Ryan Swerdloff
VINPOWER DIGITAL INC.
"The Future of Optical Storage"
Click here to see more about Xerox Duplicators